ProductBackground
A spacecraft and astronaut beside a canyon lake behind an empty marble table, without a product

Set the scene.
Make it yours.

Upload your product photo, choose a scene direction, and review the MP credit cost. Auto Studio creates the background and places your product in a finished image.

See how it works

Loading your product photo…

Behind the image

The same product. A whole new setting.

Hold an image to explore the details.

  1. 01Reference

    Your product

    Start with a photo of what you sell.

  2. 02Direction

    Your setting

    Choose the mood, the light, the world.

  3. 03Result

    Your finished scene

    Review the details. Make it yours.

Product Studio

From empty scene to placed product.

Drag the divider to compare the empty scene with the placed VELMORE bottle. The documented example follows the product reference, selected background, placement, and 16 MP final image.

This example uses a selected background in manual Product Studio. Prefer to start with just your product? Auto Studio creates the scene and places it for you.

Product reference + selected scene → placed product
How the homepage scene was made
Red editorial ProductBackground scene before and after VELMORE bottle placement: Product placedProduct placedDrag or use arrow keys
ProductBackground workflow example: one selected background, before and after AI-assisted product placement.

The creative process

Your product.
Your way to create.

Start with a product, a scene, or an image you want to take further.

Frostvale Cola on a reflective table inside a spacecraft with two astronauts and Earth behind them
A published ProductBackground composition.Scene study / 01
  1. Create background

    Design a standalone background. Direct the setting, surface, light, and composition with your own prompt.

  2. Place product

    Place your product in a selected background. Use one reference and optionally a second view of the same product.

  3. Enhance

    Select completed images from your library. Upscale or expand them horizontally or vertically.

For the work you make

Independent creators.
Growing brands.
Creative teams.

Independent creators & sellers
Product images for your own shop, personal projects, and client work.
Brands & ecommerce teams
A visual direction for product launches, storefronts, and campaigns.
Retouchers, designers & agencies
Custom backgrounds, considered product placement, and room for further editing.
Explore scene ideas and starting prompts
Shopify

Product images for your Shopify store

Create product scenes on the ProductBackground website, review the details, and download a PNG. Upload your approved image to the product in Shopify yourself.

Shopify app preview

Coming soon — subject to Shopify approval

The planned app workflow brings image selection, creation, and review into Shopify, with an explicit action to add a result to your product.

Explore the workflow for image preparation, review, and manual upload.

Red fashion scene with a black cat and a walking model, without and with a LUNARA handbag: With productWith productDrag or use arrow keys
A real Discover result with a LUNARA handbag, compared with a reconstructed scene without the product. Review your own product details before manually uploading to Shopify.

Before you publish

Hero Image Factor

ProductBackground’s seven practical checks for reviewing product and website hero images.

Square composition of Whisker & Feast cat food and a bowl on a stone slab, with lions and a woman in an ornate hall
Original · 1:1
The Whisker & Feast product composition extended horizontally, showing more of the lions and ornate hall
Outpaint · 3:2

Same composition, more layout space. Both images are shown uncropped.

Focus
One clear focal point.
Fit
A scene that suits your product and audience.
Integrity
An accurate product and an honest promise.
Space
Room for the product, headline, and action.
Contrast
Readable text and distinct product edges.
Responsiveness
A composition that still works on mobile.
Speed
Fast loading and a stable page layout.
Read the guide & check your hero

A manual review, not an automatic analysis or a conversion guarantee.

Creative control

Your direction.
Down to the details.

Scene
Shape the setting, materials, and light. Include people, wildlife, food, or props when they belong in the story.
Product
Guide placement with your reference. In manual Product Studio, add real-world size and an optional second view of the same product.
Finish
Expand the frame, upscale supported images, and export for your final edit.
See how lifestyle backplates are built
Perfume on a black marble table beside a canyon river and waterfall, in a horizontally expanded scene
More room for the scene.
A published horizontal outpainting result.

You approve the final image. Check labels, logos, geometry, and invented details against your reference before publication.

Available now:Auto Studio, Create scene, Product Studio, Enhance, and PNG export

Plans & pricing

Find the right plan for your product images.

See monthly prices and how many images you can create with each plan. You can also start with a one-time test.

View plans & pricing

FAQ

Common Questions

Can I create product images for my Shopify store?

Yes. Create and review images on the ProductBackground website, download a PNG, and upload it manually to your Shopify product. Check labels, logos, geometry, and other product details before use. The Shopify app is coming soon, subject to Shopify approval.

Can I use purchased MP credits without a subscription?

Yes. Purchased MP credits do not expire and unlock the website image tools for verified accounts, using Free account limits. Monthly credits remain usable for one calendar month after their billing period ends, including after cancellation. Check Account for your exact expiry dates. API, MCP, and Shopify have separate access rules.

Is ProductBackground for individuals as well as teams?

Yes. Independent creators, online sellers, designers, retouchers, brands, and agencies can use the same tools for their own projects or client work.

What does Draft scene plan in Auto Studio do?

Draft scene plan creates a paid written scene proposal, not a free image preview. You can also generate directly. Check the current cost and availability shown in the workspace before starting.

Which images can I use in Enhance?

Select one or several completed images from your library. Choose an available upscale or horizontal or vertical expansion, then review the selected images and total cost. Available actions and target resolution depend on the selected sources.

What is a backplate?

A high-resolution lifestyle scene that creates a believable world around the product while leaving the frontal foreground empty for placement and retouching in post-production.

What product sizes is ProductBackground designed for?

ProductBackground scenes are designed around products in the 10–35 cm size range. In Product Studio, you can also provide the product's real-world size in centimetres or inches to guide scale during placement.

Can a lifestyle backplate include people, wildlife, food, or props?

Yes. You can describe characters, animals, food, objects, architecture, and environmental details as part of the scene. Keep them behind or beside the empty product area, and review every generated result for realism and brand suitability.

What parts of the scene can I control?

Use free-form prompts or the built-in templates to direct the location, characters, animals, food, objects, foreground surface, lighting, atmosphere, color, and camera view.

Does ProductBackground generate or place my product?

Choose your starting point. Auto Studio uses a product reference and your direction to plan the scene, generate the background, and place the product. For more control, create or select a background first and place your product in manual Product Studio with Nano Banana Pro. Review labels, logos, geometry, materials, scale, shadows, reflections, and invented details before publication.

Does the backplate generator process an uploaded product photo?

Create scene does not process a product photo. The core generator creates an empty backplate from your scene direction. Auto Studio starts with a product reference and creates the scene around it. Manual Product Studio uses one required reference and an optional second view of the same product with a selected background.

Do I need a specific editor?

No. Product Studio handles the standard AI-assisted placement workflow inside ProductBackground. Use manual compositing, CGI, or photography when packaging, legal text, regulated assets, or product geometry must be reproduced exactly.

Can I use the output commercially?

Yes. Commercial use is included, subject to the ProductBackground Terms and applicable model-license conditions.

Why PNG?

PNG is a practical, broadly compatible handoff format for retouching and compositing workflows.

What does up to 96MP mean in practice?

It provides a higher-resolution source when your compositing or large-format workflow needs a larger backplate.

Can I extend a scene for banners or vertical layouts?

Yes. You can outpaint a selected scene horizontally or vertically. This extends the environment in one direction rather than automatically cropping one master image into every format.

Can the generated scene be used without a product?

Yes. A backplate can also work as a standalone hero or header visual when the campaign needs an atmospheric environment without a product composite.

Ready to ship visuals faster?

Start with your product in Auto Studio, or choose a scene yourself. Review the result, then refine it in Enhance.

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AI Product Photography & Background Generator